Manager of Partner Development, Datto, Inc.
Location: Norwalk, CT
Number of years in current position: 4
Number of years involved with indirect sales: 12
Enjoys public speaking
Has worked for a solution provider organization
Has a mentor
Is a mentor
Has a personal mantra
Had a lemonade stand
Biography and Background:
Christine Gassman contributes to Datto's presence in the IT Channel in numerous ways. She is looked to as a great resource for partners on a daily basis. She plays an active role in supporting the MSP partner community, by helping partners develop their businesses with training opportunities, marketing materials, sales strategies, and much more. Truly partner-facing, Gassman works directly with Datto's Global Partner Advisory Board members to make Datto's Global Partner Program and all aspects of the partner experience exemplary. Gassman attends numerous tradeshows and industry events, presenting the Datto story alongside the need for business continuity. She also hosts Datto's North American roadshow tour each year, allowing regional partners face time with multiple departments within Datto, in a small setting. Gassman also shares her experience in the Channel with other vendors and IT Solution Providers, sitting on panels, writing blogs, and hosting webinars through various Channel publications.
How have you personally helped advance your company's channel business over the past year?
As one of the Datto evangelists, Christine had the opportunity to travel around the world and present to tens of thousands of MSPs, on business growth, specifically how to grow their revenue. Additionally, she has also been an integral part of thought leadership for Datto, by helping build education around the IT Channel and providing tools help MSPs escalate growth, not just for Datto partners, but for the Channel as a whole. As Datto has a healthy marketing development funds budget, Christine oversaw distribution of funds to partners who ran successful campaigns all year. She also manages the application process, thereby, helping MSPs not only create a positive experience for their end users, but also, generate greater than 400% ROI from these approved activities and events. Being that Datto is a 100% Channel only company, having a partner advisory board is more critical to Datto than other Channel organizations. Christine owns the relationship, experience, and content for Datto's quarterly partner advisory board meetings and ongoing relationship building, with these top MSPs.
What are your goals for your company's channel business over the next year?
Christine will serve in a leadership role to build out the Business Development team. A larger team will provide additional support to Datto's global sales team and yield increased sales/marketing support to partners. Christine will also organize and present at Datto Roadshows, directly providing tools to help MSPs grow. As Datto continues to provide thought leadership to the IT Channel, Christine will support this effort as an active member of communities and by attending industry events. Christine manages Datto's partner advisory board, and will leverage her relationships with top partners to help grow the rest of the partner base.
What honors, awards or commendations have you won over the past year?
Christine was named a CRN 2016 Woman of the Channel and was named to the CRN Power 100 for her exemplary influence in the IT Channel. She was also named a Datto MVP by her company for her successful execution of Roadshows across North America throughout the year which resulted in both new business and positioned Datto as an industry leader. Christine also owned Datto's Partner Plus Program in 2016, which was recognized for a number of industry awards throughout the year.
Outside of your family, please name a woman you admire and why:
JK Rowling. Rowling went from struggling as a single mother on welfare, to one of the world's most financially successful authors. In addition to her wildly successful career, she is extremely philanthropic, donating millions of dollars to charitable organizations. A number of her books were written and published to raise funds for charitable organizations, including her most recent, Fantastic Beasts and Where to Find Them. Christine's favorite quote by her is, "Those who choose not to empathise enable real monsters; for without ever committing an act of outright evil ourselves, we collude with it through our own apathy."
What advice would you give to young women who want to begin careers in technology?
Christine advises, "Do it! There is so much opportunity for women in all aspects of technology. Find women you know that are in technology and engage and learn from them. At one time they were just getting started in their technology career and can offer valuable insight on their journey. And don't ever shy away from anything because you don't have confidence in your abilities or experience. Instead, consider it a learning experience."
If you could be any movie character for one day in real life, who would you be and why?
Christine would be Rey from Star Wars: The Force Awakens. In the movie, Rey is a fierce, independent, unapologetic, and kind woman. She supports herself and is in control of her own life, not needing to rely on anyone else. She shows respect to those that deserve it, and is tough on those that don't. Christine's favorite part of the movie is when Rey says to Finn, "I know how to run without you holding my hand."
If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
Christine would travel to, "Crete. I am fortunate enough to work for a company that allows me to travel all over the world, so I have had the opportunity to visit some amazing places. My number one destination spot at the moment is the Greek island of Crete. I read a travel blog a few years ago about hiking in Samaria Gorge on the Greek Island and I've been wanting to go ever since. That combined with the hundreds of beautiful beaches on this island makes this a must visit for me!"