Senior Vice President, Marketing, PCM
Location: El Segundo, Ca
Number of years in current position: 2
Number of years involved with indirect sales: 21
Enjoys public speaking
Has an advanced degree
Has an MBA
Has worked for a solution provider organization
Has a mentor
Is a mentor
Has a personal mantra
Had a lemonade stand
Biography and Background:
Anne has a in-depth marketing career spanning companies in technology manufacturing, distribution and solution provider areas. Anne has developed marketing programs to reach the channel, the end user and partner communities and is distinguished as a strong communicator and team-builder alike.
How have you personally helped advance your company's channel business over the past year?
PCM reaches a broad customer community and our role is to showcase the capabilities of our solutions to customers of all sizes and needs. At PCM we strive to communicate regularly with all of our customer segments and host engaging seminars, boot camps, and summits to advance solution selling in ways that are meaningful.
What are your goals for your company's channel business over the next year?
At PCM we have launched a new brand, Stratiform, to be the tip of the spear into Security, Cloud and SAM solutions. Stratiform establishes the most sophisticated solutions from the company. When complimented by the PCM / PCMG brands, and TigerDirect we are able to reach multiple audiences in the ways most suited to their needs and preferred purchasing approaches. A chief goal over the coming year is clearly articulating the multiple brand approaches at PCM to fit a variety of customer needs.
Outside of your family, please name a woman you admire and why:
I greatly admire Meg Whitman. She exemplifies strength in leadership, confidence in her opinions and a willingness to voice her thoughts in multiple arena's. And her personal style puts people at ease.
What advice would you give to young women who want to begin careers in technology?
Jump in - it's a great industry! Technology is building the future of how we work, live and play and will remain one of the most exciting industries to build a career. Technology evolves and with the Internet of Things is permeating every area of our lives which creates a variety of opportunities. And, look for a mentor and seek out like-minded women in your organization and your community for support. Finally, never stop learning and growing.
If you could be any movie character for one day in real life, who would you be and why?
Princess Leia - while I'm not a fan of the hairdo, she was spirited, fearless and a military leader - and certainly someone who holds her own among the men around her.
If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
I would go to Casablanca, Morocco - I'm a fan of the movie and would love to see the Bazaar and, of course, Ricks Cafe.