What Marketing Skills Are Companies Looking For?
Csico's Hewlette said partners need to know the three important marketing skills that companies are looking for when hiring talent.
The first marketing talent that hiring managers look for is data-driven decision-making. "We have to hire people who like numbers, who want to understand it and figure out how to make it relevant. This is not everybody," said Hewlette. Two other marketing skills that hiring managers look for include adaptability and being a driver of change.