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Digitizing Marketing Is Important For Customer Experience

Cisco's Hewlette said digitizing marketing in the correct way is vital for the customer experience. There are three changes that Cisco is seeing in the marketing field – customer experience and expectations are changing rapidly, marketing is changing quickly, and digital marketing is the great equalizer. In response to these changes, Cisco is helping partners through delivering a set of digital marketing services – including an education track and activation program.

"We're seen that partners taking advantage of modern marketing packages are growing faster than those who aren't," she said.