You gave us an opportunity to give back
Millennials are the most active, hands-on donors - giving and volunteering more frequently than previous generations. And, according to the Deloitte survey, they believe in the power of business to make a positive difference - and they not only expect companies to embrace their power for impact, they want a piece of the action.
Not only that, Deloitte's data showed that providing charitable opportunities boosts millennial loyalty to the company (35 percent vs 24 percent say they plan to stay for over five years when a company provided opportunities to give or get involved in charity). It also boosts their optimism in society and business's impact on society by 20 percent (both of which were shown to contribute to their company loyalty significantly).
Moving forward, giving millennials an active role in charities that support the causes that are important to them - income inequality, civil rights, the environment, education - will mean even more than it did in previous years. It not only assuages their anxiety about an unstable world - it endears them to your company, its mission, and its impact.