Sales & Marketing


"The key to success at this moment in the technology revolution is having a unique differentiation and being able to make that repeatable."



At this year's Women of the Channel conference, leaders from various groups discuss how companies can strengthen their partner ecosystems in the changing technology landscape.



The IT industry moves fast and dealing with disruption can be a struggle. A panel of IT executives at The Channel Company's Women of the Channel West event shared how they cope during times of upheaval, and how to manage successfully despite uncertainty. 



When you can write in your voice with clarity and confidence, you can make people care, and that's a big plus for your career.



It's all about figuring out what each person wants and trading the right resources to make the "wants" come true.



There's not enough women in tech. We can support and advocate for and network with other women. But the one surefire way to get more visibility for women in tech? Step out into the spotlight and decide to be seen. Here's why and how to get started.



How do you sell to a growing base of millennial consumers who value experiences over possessions?



The belief that women have "trouble" selling is not only flawed, it's insulting—and dangerous. Here's why we're ill-served by viewing sales skills in a negative light.



A survey of CRN's Women of the Channel shines a spotlight on the issues female channel executives want the new administration to pay attention to most.  



There's no magic bullet for gaining more followers or boosting retweets, but it certainly doesn't hurt to hear some success stories. 



Pages