Jade Surrette, a 20-year solution provider marketing veteran, has joined The Channel Company as vice president of PartnerDemand Services.
Surrette, who for the past seven years has been senior director of marketing for Connection, No. 22 on 2017 CRN Solution Provider 500, joins a growing team focused on helping solution providers generate sales leads through digital marketing.
Surrette possesses a deep understanding of the channel – from the solution provider and vendor perspectives – and knows how to effectively collaborate with them both to drive sales growth, said Robert Faletra, CEO of The Channel Company, the parent company of CRN.
"Jade's first-hand experience building lead-generation programs that are measurable and quantifiable is going to be invaluable in building digital marketing campaigns that meet the specific objectives of both the vendor and partner community," Faletra said. "We are very excited about her joining the PartnerDemand Services team."
[Related: Channel Icon Frank Vitagliano To Be Inducted Into IT Hall Of Fame]
At Merrimack, N.H.-based Connection, Surrette was responsible for generating sales leads, extending brand......