Only 10 weeks into her job, Rackspace's newly appointed channel chief, Lisa McLin, is already helping partners translate what cloud transformation means for their business customers.

The combination of Rackspace's support and solution provider expertise was already marrying very well for end customers, but McLin wants to take that support to the next level and make the partner program easier to navigate for channel partners. Cloud needs to make sense for business customers, and not be just another obstacle for partners and their clients, she said.

"If we want to spread Fanatical support as a service within the cloud space, the best way to do that is through partners," McLin told CRN. "Partners know they have to make the transition because they know it will grow their portfolio, it's just where to start?" 

[Related: Rackspace To Acquire Datapipe In A Blockbuster Deal For Global Cloud Services]

Rackspace's channel community today consists of systems integrators, distributors, master agents and VARs. The goal now is to "get specific" with partners that can add value and with which Rackspace can add value to as well, McLin said.

"Not every partner......

 

Read more