"I really feel as though the premise of the company speaks to any audience. It's about what it really means to be successful," said Alexa Fleur, VP of Human Centered Design at CritiqueIt Inc.

Fleur's company makes an annotation technology that allows users to give feedback on a wide range of projects and content. Through the platform, users can annotate just about anything, including documents, images, videos, presentations and even audio files.

To keep the company going, Fleur also had to take advice and process feedback.

Read more