A Call To Communicate
Five months since joining Park Place as chief marketing officer, seasoned executive Jennifer Deutsch has hit the ground running as the growing third-party maintenance provider looks to solidify its position as a robust, global brand in a fast-evolving market.
The Cleveland-based company -- No. 208 on the CRN Solution Provider 500 -- has been as busy as ever, announcing three acquisitions during Deutsch's first six weeks on the job (NCE Group Limited, Performance Data and Allen Myland Inc.). The marketing team has grown, as well, with the hiring of a content marketing specialist, an ad agency, a transcreation firm and a restructuring of the department that now has marketing managers focused on Canada, Europe and Asia.
In light of that expansion, communication, messaging consistency and cultural integration have all become priorities for Deutsch, who said the channel can expect see "much more" marketing innovation out of Park Place in the coming months.
What follows is an edited excerpt of CRN's wide-ranging discussion with Deutsch.
How have your first few months on the job gone? What have you prioritized?......