Looking At Channel Strategy With Fresh Eyes

Taylor Castranova isn't just Nitel's new channel chief, although that is a big part of her job.

Castranova, an 11-year Windstream veteran, joined telecom service provider Nitel in August as its new vice president of channel sales and account development. In her new role, Castranova is building out Nitel's account development group and helping to redefine Nitel for partners, as well as what customer service means for end clients. It's the first time the two teams will roll up under one leader. 

Here's what Castranova had to say about the "new Nitel," a soon-to-be-unveiled program, and how the provider will be addressing partner concerns.

Read more about how Nitel is paving the way for partner growth here.  

What is your new role with Nitel?

The role incorporates a few different things across the business. Reporting to me will be all of sales -- wholesale and channel -- I'll have business development, headed by Chris Shubert, and I'll have customer service, which is following under the sales organization for a few different reasons.

The piece that I'm creating is the......

 

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