Cheryln Chin
VP, Global Partners, Splunk Inc.
 
Location: San Francisco, CA
 
 
Number of years in current position: 1
 
Number of years involved with indirect sales: 4
 
Twitter Handle: @cherylnchin
 
Fun Facts:
Has a female boss
Is fluent in another language
Enjoys public speaking
Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Spotify
Has a personal mantra
Always wanted to be an Olympian
 
Biography and Background:
Cheryln Chin, Splunk VP, Global Partners is responsible for leading the partner organization including Channel Sales, Global Strategic Alliances and Partner Programs & Operations. She focuses on building revenue-generating, strategic, and integrated partnerships and alliances through channels that include Distribution, Alliances, OEM, MSP, and GOSIs. Cheryln has more than 20 years of experience leading business development, OEM sales, and professional services in the wireless and enterprise mobility markets. Before joining Splunk, Cheryln was the Senior Vice President of Delivery for BlackBerry where she led the pre-sales engineering, consulting services, and maintenance/subscriptions renewals for BlackBerry's software portfolio of enterprise and government mobility solutions. Prior to BlackBerry acquiring Good Technologies, Cheryln managed the development and execution of operational strategy across Good Technologies. Her years of experience also span senior leadership roles at Motorola, IBM, and Sun Microsystems. Cheryln was born in Hong Kong but has lived in the Bay Area most of her life. She has a bachelor's degree in business administration from St. Mary's College of California.
 
How have you personally helped advance your company's channel business over the past year?
The Splunk Partner+ Program was significantly enhanced to drive predictability, profitability and velocity for our partners and to enable rapid extension of Splunk's market reach. Streamlined deal registration process, simplified discounting structure, and clear rules of engagement were key features of the recent program enhancements. Our MSP partners are now enabled to leverage the Splunk's distribution network to differentiate their offerings from the competition by developing innovative solutions to enhance and expand the service delivery model. The Professional Service partner program was added to expand our reach with consulting and services delivery partners leveraging expert services to enable our customer's to realize faster time to value of the Splunk solutions with the help of our partners' professional services capabilities. The Technology Alliance Partner (TAP) Program was also launched to drive adoption of ISV applications and integrations onto the Splunk platform. Finally, a new partner portal will be launched to enhance to end to end partner experience.
 
What are your goals for your company's channel business over the next year?
Splunk's goal is to be the Security and IT Ops backbone for the top Global 30K, while laying the groundwork for the next growth markets of Business Analytics and IoT. Splunk's business will be highly dependent on a robust partner ecosystem the leverages experienced VARs, Distributors, MSP, OEM, System Integrators & Strategic Alliance Partners. With an aggressive target to increase our partner sourced business, we enable our partners to share in Splunk's growth by rewarding them with the highest levels of margin opportunities for their contributions to this goal. New customer acquisition through partners is another massive opportunity for Splunk.
 
What honors, awards or commendations have you won over the past year?
• CRN's Channel Chiefs (awarded to Cheryln Chin) • Cisco ISV Partner of the Year (awarded to Splunk)
 
Outside of your family, please name a woman you admire and why:
Sheryl Sandberg is not only a successful executive leader for Facebook but more importantly, a role model for any business leader. She has led the way to change the dialogue about women being viewed as feminists to doing the right thing regardless of gender. I find Sandberg to be inspiring for her candid unfiltered voice and for speaking out on behalf of women in business, politics and life.
 
What advice would you give to young women who want to begin careers in technology?
Don't let stereotypes hold you back. Asian students are commonly stereotyped as being great at math and science, therefore a natural fit for jobs in technology and engineering. I was not "That Asian" so I took a route to business within technology companies. I had to work harder and compete more fiercely. Because I would not allow myself to be intimidated by others who were far more technical than me, I started my career at IBM but was I as able to advance rapidly after I started my career at IBM--despite not fitting the typical Asian engineer in technology stereotype.
 
If you could be any movie character for one day in real life, who would you be and why?
I admire Josh Baskin, the character that Tom Hanks plays in the movie "Big." When 12-year-old Josh's wish to become "big" transforms him physically into a grown man comes true, he had the opportunity to see experience his future for a few days. This made him realize how fortunate he was to be a 12 years old and learned to take advantage of and appreciate everything he had at the moment - his friends, family and childhood. That's a good lesson to live by at any time in your life.
 
If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
Bora Bora. I really enjoy tropical island destinations for vacation spots. The landscape, beaches and crystal clear lagoons look so enticing and a perfect place for relaxing and really being unplugged from the digital world.